Hafsa Hersi ︎︎︎ Art Director & Graphic Designer

PO[CAM:ERA]

The Challenge

Bring awareness to the POCAM's mission
and Call for equity and the Accountability app.
By empowering and being a voice for BIPOC
professionals in the Advertising and Marketing Industry. 

The Solution

To capture BIPOC professionals' voices through their lens and experiences. By creating an era to represent and highlight BIPOC’s in the Advertising and Marketing Industry. 

POCAM: People of colour in advertising and marketing created to ensure the voice, vision and talent of BIPOC professionals are seen.

BIPOC Professionals Representation Stills


Instagram

LinkedIn

Facebook

Role

Art Director

Creative Team

Hafsa Hersi, Bea Del Rosario, Melissa Pham
*Student Project, Humber College 2021 - Client POCAM
*WINNER*