HYPER-FEMININITY
The Challenge
To get women to sign up for R.A.D at Humber College and feel empowered by taking the course.The Solution
By showing Strength and Femininity go hand in hand. Using stereotypical feminine colours and phrases that are perceived as weak but making it into a bold in your face empowering statement.
Rape.Agression.Defense (R.A.D) is a self defence course at Humber College by the Department of Public Health and Safety for all identifying women
On Campus Posters
Social media
Humber TV
Role
Art Director
Creative Team
Hafsa Hersi, Bea Del Rosario
*Student Project, Humber College 2022 - Client Humber College
*Student Project, Humber College 2022 - Client Humber College